A recent survey conducted by the National Institute of Geography and Statistics (INEGI) has shed light on household trends in Mexico, revealing a complex digital landscape.
According to the National Survey on the Availability and Use of Household Information (ENDUTIH), only 43.9% of Mexican households had a computer in 2024, a proportion similar to that of 2023 when it was 43.8%. The survey found that approximately 17.2 million households possessed at least one type of computer, whether desktop, laptop, or tablet.
In contrast, the availability of smart devices such as Alexa was lower, with only 26% of households owning at least one device in 2024. This equates to around 10.2 million households, a 2.5 million increase from 2023.
However, televisions remain a staple in many Mexican households, with 90.2% of households possessing at least one TV. This translates to approximately 35.3 million households, representing an increase of 17.2% compared to the number of devices in 2015.
The survey also revealed that digital television is becoming increasingly popular, with 75.5% of households owning a digital TV in 2024, up from 73.8% in 2023. Conversely, analog TVs are gradually disappearing, with only 6.3% of households possessing this type of TV, down from 8.7% in 2023.
Interestingly, the survey found that 8.4% of households own both digital and analog TVs, a decline of 1.5 percentage points compared to 2023. INEGI specified that 74.1% of households had at least one smart TV, while 25.1% did not possess this technology.
The report also highlighted a decline in TV viewership, with 53.1% of the population watching broadcast television in 2024, down from 57% in 2023 and 60.1% in 2021. This decrease translates to fewer people choosing to watch broadcast TV, with 64.1 million viewers in 2024, compared to 70.4 million in 2022.
Radio listenership has also experienced a significant decline, with 37.2 million listeners in 2024, down from 40.3 million in 2021 and 40.1 million in 2022.
Overall, the survey provides valuable insights into household trends in Mexico, highlighting both advancements in digital technology and declines in traditional media consumption.
Source: La Jornada
