Coca-Cola’s ESG strategy in Mexico: recycling, water, and women


Coca-Cola Mexico, as part of the Mexican Coca-Cola Industry, has a clear commitment to sustainability that goes beyond greenwashing. The company has set ambitious goals for 2030 in three key areas: recycling more packaging, returning water to nature, and empowering women economically.

This was revealed by Patricio Caso, vice president of Public Affairs, Communication and Sustainability of Coca-Cola Mexico, during the Expansión Summit 2023: Mexico Strong. He said that the company’s purpose evolved from “refreshing the world” to “refreshing the world and making a difference”, achieving a positive impact on the communities where it operates and promoting the development of the people who live in them.

One of the main objectives of the Mexican Coca-Cola Industry is to recover the equivalent of 100% of the packaging that it places on the market, with the aim of recycling them, as well as incorporating more than 50% of recycled resin for the manufacture of new packaging. To this end, the company invests more than 3,500 million pesos per year in terms of recyclability and returnability, and has two PET food grade recycling plants (IMER and PetStar, the largest in the world) in Mexico.

Another goal is to return 100% of the water used in its operations to nature by 2030 and provide clean water to more than one million Mexicans. The company is also collaborating in the maintenance of the infrastructure that supplies water to the inhabitants of Nuevo León, a state that faces a water crisis.

Finally, the company focuses on training those who work in the traditional sales channel, mainly women entrepreneurs. To date, it has trained more than 180,000 women, to help them make their businesses more sustainable, a figure that adds to the global goal of five million beneficiaries for the next few years.

Caso stressed that the ESG agenda is present in the heart of the organization and that it requires a high level of commitment from the leaders of the business. He also said that being proactive and anticipating the risks of climate change is essential to ensure the viability of the business in the long term. ¹

Source: Expansion